| Business organisations have experimented with | | | | promotional campaigns over large geographical areas. |
| different modes of advertising with the gradual | | | | This surely encourages an efficient media planning, |
| change of time. To carry out brand publicity in the | | | | ultimately resulting in a greater brand exposure. |
| earlier days, various forms of print media were used. | | | | Competitive Edge: Competition in business has |
| The focus shifted with the introduction of electronic | | | | increased manifold in just matters of few decades. In |
| means. The off late development is that of the | | | | the rush to score high on the other, competitive |
| internet. During all these three distinct era, business | | | | edge is a prerequisite. In this scenario, where all the |
| promotional gifts were always present as a mode of | | | | other mediums are not that effective, promotional |
| brand promotion. All of us must have noticed that | | | | gifts have made their way to the fore due to their |
| advertisement in publications reduced due to the | | | | efficacy. They showed the prowess of rendering |
| increased efficiency of air time and similarly online has | | | | distinctness to a particular brand over the other. |
| outshone the previous link. Here, we see a decrease | | | | Appealing: Where all the outlets of propagating the |
| in the importance of the former with the | | | | brand message are visual, promotional products have |
| involvement of the later conduits of advertisement. | | | | their tangibility to harp on. Here lies their factor of |
| But promotional gifts had a consistent presence | | | | appeal. The print ads are flipped over, the TVCs |
| during all the phases. Distributing business gifts is thus | | | | vanish with the blink of an eye and ads on websites |
| not a new trend. However, their use has witnessed a | | | | are non-existent once you shut down your computer. |
| spur in the contemporary times. | | | | We can now very well realise that the persistent |
| There are certain reasons that account for the | | | | presence of promotional business gifts before the |
| increased application of corporate gifts. They can be | | | | eyes, their regular and frequent use gets the brand |
| categorised under the following headings:- | | | | image embedded in the memory of the audience. |
| Cost-Effective: Business promo gifts are | | | | Durability: The longevity of the business gifts also |
| comparatively less costly than the conventional | | | | accounts for their increased usage as promotional |
| channels of advertisement. They also enjoy a | | | | materials. The extended period of presence results in |
| reduced cost than the web media. Financial resources | | | | stressing the brand identity in the current consumers. |
| can be better utilised with investment on promotional | | | | Moreover, brand exposure to those in close |
| items. More numbers can be procured within the | | | | interaction with the core recipients makes for a large |
| restrained budget amount. The profit earned in this | | | | base of potential customers too. |
| process leads to undertaking of numerous such | | | | |