| People want a dining experience that allows them to | | | | emphasizes cheerfulness and warmth. The decor will |
| take a break from their everyday problems and | | | | say to a diner that the restaurant is elegant, stylish, |
| stresses. As soon as people walk into a restaurant, | | | | and comfortable. |
| their assessment of the establishment begins. If they | | | | Luxury restaurants provide some of the loveliest |
| do not like the appearance and atmosphere of the | | | | atmosphere to enjoy a meal. Most restaurants take |
| restaurant, they are likely to turn around and walk | | | | great care in their decor, design, and lighting, in order |
| out. The visual cues are fundamental components to | | | | to provide a comfortable and pleasing ambience. |
| attracting and retaining diners. | | | | Restaurants that focus on a particular ethnic theme, |
| The atmosphere of a restaurant should project a | | | | such as Italian, Chinese, or Mexican, the furnishings |
| sense of friendliness and relaxation. It should be | | | | and decorations will reflect and enhance the ethnic |
| attractive, clean, with well dressed wait staff. The | | | | design. There may also be music to add to the |
| atmosphere is one part of the dining experience that | | | | ambience such as a certain type of music like |
| is remembered. For the restaurant owner, the | | | | romantic soft music, or there may be a performer |
| atmosphere along with the food is essential qualities | | | | such as a harpist, pianist, or a classical guitar player. |
| that will encourage repeat diners. | | | | The aroma is an important part of a restaurant's |
| The ambience of the restaurant must be pleasing to | | | | atmosphere. The aroma should be pleasing. For |
| the eye. Ambience will depend on the type of | | | | instance, an elegant restaurant may have a scent of |
| restaurant such as luxury, informal, or fast food. With | | | | flowers in the air. As well, people enjoy such aromas |
| formal or luxury restaurants, a restaurant's ambience | | | | as fresh brewed coffee and oven-baked bread. |
| should reflect elegance. The restaurant can create an | | | | Unpleasant odors will only cause a diner to leave and |
| ambience by using such furnishings as fresh flowers, | | | | never return. |
| professional paintings, candles, soft music such as | | | | The temperature of the restaurant should make a |
| classical, linen napkins and tablecloths. There will also | | | | diner comfortable. In the winter, the dining room |
| be elegant dress code with waitstaff in stylish and | | | | should be warm and cozy. In the summer, it should |
| professional uniforms. Male servers will be wearing | | | | be comfortably cool. The proper temperature allows |
| ties. | | | | the customer to relax and enjoy their meal. |
| The atmosphere should emanate warmth and a | | | | Designing the best and most appealing atmosphere |
| welcoming. Many restaurants will use certain colors to | | | | takes careful planning. It should be designed to |
| help enhance the ambience. Colors will reflect the | | | | attract a large number of people. The atmosphere |
| theme. If it is a romantic restaurant, colors will be | | | | taps into one's senses such as sight, touch, smell, and |
| subtle and the lighting will be dim, but the candles will | | | | hearing. The right atmosphere can relax guests and |
| provide the right amount of lighting to see one | | | | generate contentment as well as repeat customers. |
| another and their meals. The color green emphasizes | | | | The proper atmosphere and food can make the |
| restfulness and tranquility. Violet and purple | | | | dining experience pleasant, relaxing, and memorable. |
| emphasizes elegance and sophistication. Yellow | | | | |