| Effective Search Engine Optimization (SEO) takes | | | | original content, age of the domain, geographic |
| hard work and a lot of experience. The Search | | | | location, logical Site structure and so on however |
| Engines (Google in particular) are usually the major | | | | these factors pale into insignificance compared to |
| sources for new visitors to Websites (for non-paid | | | | links. |
| visits i.e. organic visits). It therefore makes sense that | | | | It is entirely possible to get a top position on the |
| SEO activities revolve around getting a high ranking | | | | SERPs having a terrible Webpage with unoriginal |
| on the Search Engine Results Pages (SERPs) which | | | | content however with many links. Have masses of |
| means having your Website appear in the first few | | | | original content, a totally 'search engine friendly' |
| results on the SERPs. | | | | structure but no links and your Site will appear |
| Google, Bing, Yahoo and others are constantly | | | | nowhere near the top 100 results on the SERPs. |
| tweaking their ranking algorithms and all say they | | | | Sergey Brin and Larry Page started Google with the |
| take several hundred on-page and off-page factors | | | | algorithm based on PageRank (in turn based on links) |
| into consideration when ranking. These several | | | | and little has changed in this regard; Google still uses |
| hundred factors are all good and well however the | | | | links as the most significant ranking factor relating to |
| single most important factor of all is links (often called | | | | Search Results. |
| inlinks or backlinks). Links are considered a 'vote' for | | | | In conclusion, if there is only one SEO activity you |
| the destination Site and without other Websites | | | | are going to undertake for your Website, make sure |
| linking to your Site, yours will simply not appear in a | | | | that activity is getting as many links to your Site as |
| prevalent position in the SERPs. Of course, the | | | | possible! |
| Search Engines harp on about the importance of | | | | |